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change
As much as rumors have predicted a big alteration in media, advertising, branding, public relations, marketing and communication professions, now is the time when the change is touching ground.
Change is the theme of the hour, the year, the decade...the Presidential election.
The fact that change is necessary is not much to think about, really. The thing to ponder is what does the process of change look like and how will we know if the change that is being heralded in is change for the better, and by what criteria do we measure the refinements that change is manifesting?
Are we going to be a compassionate and creative humanity with all the change that is taking place? Are we going to have the capacity to digest the massive shift in so many paradigms that are in flux? Do we have a transition plan for the people who are not in a position to adapt to all the change?
Change, change, change, change, change. That’s all we hear about. At some point, it will no longer be startlingly surprising when more newspapers close doors or major networks merge or something rational happens to radio stations.
Agencies that were invented to create ads that then made most of their money taking a percentage as a placement fee have years ago altered fee structures but have not altogether reinvented.
As an industry, we are the creators of messaging and the outlet for the message in one powerful package.
It seems we could reasonably take on a task to allay fears that connect change to the end of the world. When people are hit with a double punch of unwelcome change in life, it could prove to be too much.
A collective state of disorientation will not be the environment where the change that gets set into place is one that serves more of humanity rather than less.
We are poised creatively and through distribution to direct messaging in a way that assists various demographics in understanding and feeling powerful within this vortex of change.
Give this some thought and let me know what you think by posting comments on this publisher’s notes, “change” at manyone.net/adnews.